The Viability Triad: Desirability, Feasibility, and Sustainability as the New Strategic Decision Imperative
B. Tom Hunsaker, Douglas E. Thomas

Strategic decision-making is critical to the performance of any organization. Winston Churchill described decision making in the following way, �A (person) must answer �aye� or �no� to the great questions which are put, and by that decision (s/he) must be bound.�3 Non-profit organizations, private firms, and every other type of organization have managers and executives who make decisions for them; the outcomes and stakes are different from those a nation�s president or prime minister may face, but they are still very important to those impacted by its decision (e.g. stakeholders). The ever changing completive landscape, difficult to navigate stakeholder relations, inflation, budgetary limitations, and organizational morale are several examples of factors that can make organizational decision making more complex. This paper develops a framework for understanding the values involved in strategic decision making.

Full Text: PDF     DOI: 10.15640/jmpp.v5n2a1